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Weekly Ad Batches: The GYG Back Office easily communicates
new price changes to your website when your weekly advertised specials are
activated, and simply changes 'last week's ad' back to the regular price.
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Temporary Price Reductions (TPRs):
As you reduce an item's price for your Point of Sale system,
the GYG Back Office reflects the price change on your website.
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Web Specials: If your Point of Sale
system offers the capability of straddle pricing (customer specific pricing),
the GYG Back Office can be configured to reflect 'Web Only' pricing schemas on
specific (or all) items on your website, therefore allowing web only specials,
as well as possibly having an entire set of web-pricing, which differs from
in-store pricing.
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Loyalty Marketing: Do you have a Loyalty Marketing program?
The GYG Back Office will seamlessly communicate selected pricing for either all
card members or specific card members (customer specific pricing) to your
website.
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Customer Specific
Pricing: Do you have a multi-level pricing structure implemented in
your brick & mortar store? The GYG Back Office will pass along specific
prices for specific items and make them available for specific card members
(online accounts). Not only does Gold Customer Mrs. Jones receive a special
price on bread IN your store, she can also login to her online account and see
that same special price, which may differ from her neighbor's displayed
price!
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Electronic Coupons: Are you offering
electronic coupons IN your store? The GYG Back Office can pass along those
electronic coupons to your web customers with a click of a button!
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Paper Coupons: If you have yet to moved to the electronic
world and are still offering paper coupons in your ad, the GYG Back Office will
easily pass on the coupon savings to all or selected customers online for a
specific date range.
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