The GYG Back Office offers a full line of
customizable automated Loyalty Marketing functionalities.
With in-store Loyalty Marketing operations, the data
collection and analyzation is the easy part. The difficulty is communicating
specific content to specific customers at different times.
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The GYG Back Office Auto Marketing functions consist of:
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Auto Notification of Special Requests
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The GYG Back Office automatically communicates to
customers with a personalized email, notifying them that an item in which they
specially requested is now in stock and available for purchase, giving them a
direct link to that item.
Utilize this unprecedented feature and WOW your
customers with high-level customer service without doing a lot of work!
When
your customer requests an item, which they cannot find on your site, simply
enter the data into the GYG Back Office. Then when that particular item arrives
at your store and your scanning coordinator has entered the item into your Point
of Sale system (whether it is 1 day or 1 year after the special request was
originally received), the GYG Back Office will automatically recognize a request
has been met and email the requesting customer with a personalized email (store
defined), letting them know it is ready for purchase!
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Welcome First Time Shoppers
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Customize a special welcome message and thank your
customers for shopping your website for the first time. Let them know of special
loyalty marketing programs or special rewards for achieving specific platform
spending levels. Direct them to a survey and have them fill out a form letting
you know how their first shopping experience was.
This email is automatically
generated and personalized (Hi Mike...).
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Notification when Online Shopping Stops
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The GYG Back Office is constantly watching your business for you. When your
customers have not shopped in 8 (store defined) weeks, the GYG Back Office can
send them a personalized email (store defined), asking them why they halted
service with your online store.
Communication with lost customers is one of the most
powerful feedback medias you, as a Loyalty Marketing operator, can have. Have
them fill out an online form, asking specific questions as well as giving them
room for additional comments!
Again, the GYG Back Office constantly monitors for
lost shoppers and performs the personalized communication automatically!
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Recognition of First Time Achievement of Platform Spending Levels
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If you have a multi-level pricing structure for your in-store card members, or
simply want to create an online reward program, the GYG Back Office will
automatically communicate with them, letting them know of your program's perks,
once they reach your platform-spending threshold.
Configure the GYG Back
Office to automatically calculate the customers average spend per week total
every week, looking back the previous 8 (store defined) weeks.
Any new customers whom have reached your
pre-determined 8 (store defined) week average spending level automatically
receive a personalized email from you, letting them know of their new
achievement and what they can expect to receive with it.
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Notification When Dropped Under Platform Spending Levels
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The GYG Back Office is constantly watching your business for you.
When your customers have not shopped in 8 (store defined) weeks, the GYG Back
Office can send them a personalized email (store defined), asking them why they
halted service with your online store.
Communication with lost customers is one of the most powerful feedback
medias you, as a Loyalty Marketing operator, can have. Have them fill out an
online form, asking specific questions as well as giving them room for
additional comments!
Again, the GYG Back Office constantly monitors for lost shoppers and
performs the personalized communication automatically!
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Recognition of Re-Achievement of Platform Spending Levels
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When a customer has regained platform level status
after recently falling off, the GYG Back Office can send them a welcome back
email (different from the “First Time Achievement” email), indicating they have
once again reached the platform level spending threshold and detailing the
reasons for keeping this status with your store!
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