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Communicates Point of Sale data
No need for dual database maintenance or third party vendor interaction, the GYG
Back Office hooks into your current Point of Sale system for automated
transfers!
Interacts with current Loyalty Marketing
Card programs
Replicate your in-store Loyalty Marketing programs to your website, allowing
full participation for those customers who shop both in-store and online!
Account Specific Pricing Based on Purchase
History
Offer different prices, for different customers based on their most current
purchase history. Not all customers are equal! The GYG Back Office automates the
customer differentiation for you!
Electronic and Paper Coupons
The GYG Back Office replicates all (or selected) in-store electronic
(cardholder), and paper (print ad) coupon-pricing to your website.
Automated Loyalty Marketing Features
If only you had your in-store Loyalty Marketing operations automated
! The GYG
Back Office has an array of different automatic marketing functions that allows
you to address the new customer and the lost customer, as well as offer first
time platform spending level awards.
Sales Analysis and Reporting Functions
Not all Point of Sale systems are alike, and for those that have difficulty
reporting drill down customer purchasing reports, the GYG Back Office sales and
customer analysis reports will take over!
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